PROJECTS

BRAND VISIBILITY AND GRAPHICS DEVELOPMENT

Client

Altera Digital Health

Sector

Healthcare IT, Branding, Social Media

Project Time

1 year

OVerView

At Altera Digital Health, a leader in healthcare IT solutions, I worked as a Graphic Design Intern on the Brand Marketing team. I created impactful social media graphics and optimized PowerPoint presentations, event collateral, and blog visuals to strengthen brand engagement.

With Altera’s recent rebrand, there was a strong need for more engaging, illustrated elements to establish a vibrant and recognizable presence in the healthcare IT space. I was hired to address and elevate Altera’s brand visibility and ensure a consistent, visually compelling identity across platforms.

Book Content

About the APP

User Persona

RISA (20)

A musical enthusiast living in Japan, eager to learn more about the Leopold and Loeb case after watching the musical

Primary KNOWLEDGE

The globalized musical takes out the names and locations of the case to make it universal. It only focuses on Leopold and Loeb.

CULTURAL KNOWLEDGE

Risa is fluent in both Japanese and English

Reading Habits

Often deep reads or close reads any content she is enthusiastic about.

Most FamilIar With

iPad

iPhone

Uses iPad to take notes & read
Utilizes dark mode

View on THe Case

Critical

Empathetic

Learning Habit

Reading

Visual

Research Desire

Specific

Generalized

Reading Scenario

Watches the Thrill me Japanese musical

Scans the barcode on the ticket of the musical

The ticket takes her to access the app

Uses app to compare the musical to the case and close read the text

Compares between Leopold and Loeb’s analysis to gain further understanding of their relationship

User Persona

RISA (20)

A musical enthusiast living in Japan, eager to learn more about the Leopold and Loeb case after watching the musical

CULTURAL KNOWLEDGE

The globalized musical takes out the names and locations of the case to make it universal. It only focuses on Leopold and Loeb.

Risa is fluent in both Japanese and English

Primary KNOWLEDGE

Reading Habits

Often deep reads or close reads any content she is enthusiastic about.

Uses iPad to take notes & read
Utilizes dark mode

iPad

iPhone

Most FamilIar With

View on THe Case

Critical

Empathetic

Learning Habit

Reading

Visual

Research Desire

Specific

Generalized

Watches the Thrill me Japanese musical

Scans the barcode on the ticket of the musical

The ticket takes her to access the app

Compares between Leopold and Loeb’s analysis to gain further understanding of their relationship

Uses app to compare the musical to the case and close read the text

READING SCENARIO

IMMERSE
yourself in a vibrant Qing Dynasty world, where every decision shapes your path to mastery.

CRAFT
your strategy and explore endless ways to succeed in a world inspired by the wisdom of Traditional Chinese Medicine.

LEARN  
the art of Chinese Medicine and cultural splendor of Qing Dynasty China.

Social Media Collateral

I designed a range of visuals for Instagram, Twitter, and LinkedIn, including celebratory posts and insight page promotions, adapting formats for each platform.

Ad Campaign

I developed concepts for Altera’s 2024 ad campaign, producing both web and print assets. Their slogan for this campaign was: "The alternative you need, for the outcomes you want.

Event Collateral

I crafted unique and inviting event materials, including stickers and sock designs, featuring Altera’s brand messaging.

Motion Graphics

I brought Altera’s message to life with animated visuals for insights and celebratory posts, adding dynamic elements to their social media presence.

Landing Page

Topic Page

Collections Page

Settings Page

Low-Fi Iteration

We conceptualized 3 key screens and 1 settings screen that encase the project.
The Landing Page holds the three main theme groups for the two figures.

Landing Page

Topic Page

Collections Page

Low-Fi Iteration

We changed navigational icons to ones that mirrored the pages themselves more.
We redesigned Collections in Performances so it no longer serves as a bookmarking archive but rather a collection of the Thrill Me musical scenes.
We enhanced visual differences by changing Leopold's text to look different than Loeb's.

Landing Page

Topic Page

Collections Page

High-Fi Iteration

We compiled visual aesthetics by adding all the necessary information and images.
First design system variables like overall colors and text are set.

Landing Page

Collections Page

Topic Page

Final Iteration

We refined the visual aesthetics to look more formal and less natural, including dramatizing the theme pages and changing the performance page to look more welcoming.
We added colors and double-sided navigation tabs for the Information page to help the user identify the different possible interactions.

Landing Page

Topic Page

Collections Page

Settings Page

Low-Fi Iteration

We conceptualized 3 key screens and 1 settings screen that encase the project.
The Landing Page holds the three main theme groups for the two figures.

Landing Page

Topic Page

Performance Page

Topic Page

Low-Fi Iteration

We changed navigational icons to ones that mirrored the pages themselves more.
We redesigned Collections in Performances so it no longer serves as a bookmarking archive but rather a collection of the Thrill Me musical scenes.
We enhanced visual differences by changing Leopold's text to look different than Loeb's.

Landing Page

Topic Page

Performance Page

Topic Page

High-Fi Iteration

We compiled visual aesthetics by adding all the necessary information and images.
First design system variables like overall colors and text are set.

Landing Page

Topic Page

Performance Page

Topic Page

Final Iteration

We refined the visual aesthetics to look more formal and less natural, including dramatizing the theme pages and changing the performance page to look more welcoming.
We added colors and double-sided navigation tabs for the Information page to help the user identify the different possible interactions.

Impact

Collaborating with the design team, I helped grow Altera’s LinkedIn to 24K followers while expanding brand engagement across Instagram and X. Through diverse formats—motion graphics, videos, carousels, and informative visuals—we increased Altera’s reach and presence in the Healthcare IT space.

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